A couple of weeks ago I was shopping at Whole Foods and noticed that the person in the aisle next to me had a shopping cart full of items. In fact, while wandering through the store looking for a marinade I used to use years ago, apparently no longer sold by Whole Foods (maybe too overpriced?), I noticed quite a few people with shopping carts full. None of them seemed to be to be the type of people who had money to burn. Now looks alone are no judge, but I wondered, how the heck can people afford to do so much of their grocery shopping at Whole Foods? Very few of the people I Having joked with the staff on many occasions about how it was impossible to get out of the store for under $30, I was pretty surprised to see more than a handful of people buying what struck me as hundreds of dollars’ worth of groceries.

There are cheaper options than Whole Foods, of course.